The AFA difference

The BAM Alliance - AFA is an independent member of the BAM Alliance, a community of more than 140 independent wealth management firms located throughout the United States. We are united in belief and in practice that there is a better, more effective, and more resilient way for investors and their families to safeguard their financial futures and realize their dreams. We believe by putting our clients' interests first, we achieve more together.

Independent - We are only beholden to you and your plan. We do not represent a brokerage, an insurance company or a bank. While we are affiliated with a CPA firm, you may choose any CPA to work with you. We know many good attorneys, but we aren't affiliated with any of them. If a conflict of interest arises, we will disclose it to you.

Fee-Only - We are fee only advisors and as such do not receive commissions.

Fiduciary - As Registered Investment Advisors, we have undivided loyalty to you. Employees of stock brokerage companies and insurance companies have a lower level suitability standard, meaning they have to offer suitable products to you. Since many products may be suitable, they are free to recommend products that have the highest commissions. As fiduciaries, we have a higher standard to put your interests first.

Transparency - All transactions are transparent and are disclosed or disclosable. This means that our fees are disclosed and billed to you quarterly. Fund fees and loads are published and available on the web. Your investments will be housed at a well-known custodian, Schwab Institutional, and you will have round the clock access to your investments through the Schwab Portal. Additionally, we will establish a client vault for you to keep all of your important documents.

Monitoring - Through our membership in the BAM Alliance, all of your financial transactions go through the BAM system. This means that we submit your transactions to BAM, who in turn transmits them to Schwab. The support for your transactions are kept independently by BAM and Schwab and reconciled by us.

Not Employees - We are not employees or agents of any financial institution and we are not required to promote anyone's proprietary products.